![The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy](https://i0.wp.com/sportsbusinessresearch.academy/wp-content/uploads/2022/01/PSGxJordan-Co-branding.jpeg?fit=2228%2C781&ssl=1)
The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy
![ImlaShops - Jordan dévoile le gold domicile du PSG 2021/2022 et une nouvelle collection apparel - Buy the Air campaign Jordan 1 ImlaShops - Jordan dévoile le gold domicile du PSG 2021/2022 et une nouvelle collection apparel - Buy the Air campaign Jordan 1](https://www.lesitedelasneaker.com/wp-content/images/2021/05/psg-jordan-maillot-2021-2022-collection-sortie-lookbook0.jpg)
ImlaShops - Jordan dévoile le gold domicile du PSG 2021/2022 et une nouvelle collection apparel - Buy the Air campaign Jordan 1
![Paris Saint-Germain 2023-24 kit: New home, away and third jerseys, release dates & prices | Goal.com English Saudi Arabia Paris Saint-Germain 2023-24 kit: New home, away and third jerseys, release dates & prices | Goal.com English Saudi Arabia](https://assets.goal.com/v3/assets/bltcc7a7ffd2fbf71f5/blte613f1b029aff158/647704b24b9df9552847e210/PSG_2023-24_home_kit_collection.png?auto=webp&format=pjpg&width=3840&quality=60)